'no one puts cupcake in a corner...' | Iron Cupcake London >> July 2010 competition

Did you know that free spirit photography is the official photographic sponsor of Iron Cupcake London? Well we are! And last Sunday I had the scrumptious pleasure of shooting some pretty sweet subjects..of course, cupcakes!

What in the world, you may ask, is Iron Cupcake? In April of 2008, two challengers went head-to-head (or shall we say spatula to spatula, haha) to a cupcake bakeoff. These cupcake bakeoffs were unlike any other cupcake bakeoff, since the theme of the bakeoff needed to be of a particular 'secret' ingredient. The first ever Iron Cupcake secret ingredient was Wasabi. The idea caught on and spread throughout US and Canada! Iron Cupcake competitions were born. (read more history at www.ironcupcakelondon.wordpress.com)

Iron Cupcake is a cupcake competition open to the public. A 'secret ingredient' is announced and each baker must incorporate the secret ingredient theme into there cupcakes. This past cupcake challenge, the secret ingredient was 'flowers'. And wouldn't you know there were violets in cupcakes, lavender in the cupcakes and even cauliflower! Cupcakes are presented in their 'finished state' for competition. And anyone can come out and be an eater and vote for their favourite!








The Idlewyld Inn is a sponsor, along with Whimsical Bakery, Jim Anderson Flowers, the Canadian Cake Decorators' Guild and myself!






I had so much fun taste-testing and photographing 'the goods'! I look forward to the next Iron Cupcake London competition in September at the Western Fairgrounds Farmers' Market! Maybe I'll see you there!